Artel Salon Hair Color Monochrome

Artel Salon Hair Color Monochrome

Artel Salon Hair Color Monochrome is a editorial photoshoot by Artel Salon.

A snappy fun monochrome commercial for Artel Salon produced by Justin Parenteau.  We seriously cannot stop watching this catchy little video!

Artel Salon is one of Vancovuer’s finest salons specializing in color. Artel Salon is a Kevin Murphy salon and used all Kevin Murphy products for styling this photoshoot.  The Artel Salon Stylists used Joico Intensity and Pravana and Pulp Riot.

We had an amazing team of people to create this photoshoot and we want to thank every single person!

The Hairstylists Are:

Owner Eliza Trendiak – instagram @elizatrendiakhair and @artelsalon

Melissa Taylor – instagram @mtbstyles

Shay Alexander – instagram @shaytopaze

Rosalinda Diaz – instagram @hairbyrosalinda

Angela – instagram @angelaloveshair

Carver – instagram @hairbycarver

The Photography Production Team is:

The video was produced by Justin Parenteau – instagram @justparvisuals

Makeup by Dani Fuentes – instagram @dfuentesartistry

Wardrobe styling by Cam Maclean – instagram cam._.mac

Photos by Rob Trendiak – Headshots Vancouver

Photography Assistant – Zenna Wong

The Hair Models Are:

Red – Rosalinda Diaz

Purple – Shay Alexander

Lavender – Lauren Kemp

Pink – Chelsea Brennan

Blue – Cal Chan

Hair Trends

Right now coloured hair is very popular.  We figured we would riff off of this trend.  It is very common today to see people of any age, gender, or culture walking down the street with purple hair.  Nobody even batts an eye.  Furthermore, coloured hair is acceptable in many corporate dress code policies  .  I think its really cool.

What Went into the Monochrome Photo Series

First off is the preproduction.  We have to lock in a shoot concept and decide collectively what we are going to do.  Often it is hard to decide on a theme when 8 people all have their own ideas.  We then put a mood board together.  A mood board is a series of images we use for inspiration.  After that, the next step is to organize everything.  Find our hair models, book the studio, find wardrobe stylists, go shopping, make call sheets, create a shot list, create a schedule, the list goes on and on.

The night before the photoshoot, all the hairstylists we in the salon madly applying colour to their hair models.   Some of the hairstylist didn’t even have their model confirmed until 2 days before the photoshoot, Rosalinda and Shay both had their models cancel, and Carver moved back from London England, resulting in some high tension right before the shoot.  Everything come together nicely!

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